The tour features 12 original sets plus original costumes, props and weapons, it is the only one of its kind in the World. The Linen Mills Studios was among 26 locations across Northern Ireland used during the 8 series of one of the biggest television shows in history. About 27% of Game of Thrones was filmed at location at Linen Mills Studios and over 70% was filmed in Northern Ireland.

53 Degrees Design was selected as the retail designer in May 2020 and was contracted to manufacture the retail store by Linen Mills Studios in February 2021. Overall design direction for the tour was by MinaLima (USA) – Eddie Newquist and Robin Stapley. The store is an impressive 300 square meters (3,300 sq.ft) in size.