Sales conferences are key aspect of internal marketing and PR.  As such it is vital to ensure that the backdrop and setting assists in conveying the conference theme to delegates - motivation, excitement, enthusiasm.

It is also important to ensure that key information can be easily and clearly understood by delegates - a fine line between innovative design and clear communication.  

This was the brief for the Diageo Sales Conference, achieved through clean geometric shapes which did not distract attention from the main screens which displayed live video feed of the presenter in tandem with presentation notes.