Privacy Policy

Ensuring that you have a safe, secure and pleasant experience on the 53degrees website is of the utmost importance to us. We have taken every possible measure at our disposal to ensure that from the moment you enter our site to the moment that you leave, your visit, browsing and shopping experience will be 100% satisfactory. For this reason, we have prepared this ‘Privacy and Security’ section where we hope to have addressed any questions which you may have.

What personal information do we collect from you and what do we do with it?
If you register an account with 53degrees, we will collect the following details from you:

- Your name
- Your address
- Your contact details - phone number and email address

We may also collect other information such as the delivery and contact details for the recipient of the product ordered, if you have entered this information under your account. All this personal information is located on servers stored in a secured location. We do not disclose, sell, rent, or in any provide any of your personal information to other parties without your express consent. When you make a purchase, or if you opt for certain services, the information that you have provided will be used as required, to execute your instructions. Parties such as our couriers and postal agents will only be provided with the address and contact details as required by them to fulfil the delivery of the goods purchased.

What about my credit card details? How do I know that my transaction is secure?
53degrees realises the importance of the responsibility which you have placed on us by disclosing your payment details. We do not store this information. When you need to enter your payment details for a purchase/transaction, you will be automatically redirected to a fully-secured page hosted by Realex, our payment processors. Realex has been selected by 53degrees on the strength of their experience and based on highest industry-standards in processing payments for many household brands, both on and off the internet. Realex has been accredited with the AIS (Account Information Security) certification by VISA and is one of the few companies in Europe to achieve this. All information while in transit via the internet is encrypted (128bit SSL) to ensure confidentiality of sensitive data. Furthermore, to ensure that your card is not used fraudulently, we require that you enter the three digit security code at the back of your card to verify the transaction. This means that only the person responsible for the card can make a transaction.

What about cookies? What do you do with this information?
In order to provide you with the best service that we can, we collect non-personal information through the use of Cookies and other server-based logs. This is used to tailor and continuously develop our site to meet your needs best. By using the information we collect, we can adjust the way in which the site is laid out and the services on offer. The information collected is not linked to individual users and is not personal information about you. It includes information such as:

- Time spent on our site
- The date and time of your visits
- The pages of the site that have been viewed and for how long
- The general geographic region that you viewed our site from

What about other forms of communication? Will you keep contacting me all the time?
Any contact we make with you is done only with your consent. When you make a transaction, we will send you a confirmation. We will also contact you in respect of services which you have opted for such as event-alerts, newsletters or special offers. If at any stage you wish to discontinue any of these communications, you may do so by editing your User Profile. If you are unsure about how to do this, or if you experience any difficulty, please contact us at where our team will be delighted to assist you.

Likewise, if you have any other questions or would like any further information regarding the Privacy and Security aspects of 53degrees, please contact us at

Changes to the Website Privacy Policy
Any changes to this Website Privacy Policy will be posted on this website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any time we decide to use Personal Data in a manner significantly different from that stated in this Website Privacy Policy, or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your information in the new manner.